Branded Sponsorship: The Modern Alternative to Print Advertising

Consumers have become increasingly savvy over the past decade regarding their advertising preferences. Toll-free phone calls are screened and billboards are simply ignored as busy commuters organize hands-free conference calls on their way to work. But perhaps the advertising vertical that took the biggest hit over the past few years was print.

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Your buyers disregard direct mail, tossing it into the recycling bin without a second glance. Magazines have folded by the dozens, and newspapers are being delivered less often or canceled in favor of online news outlets. In fact, newspaper revenues from print advertising have declined from $44.9 billion in 2003 to $18.9 billion in 2012.

Marketers who want to reach consumers in their homes have likely experienced challenging times and will continue to do so. Because buyers have begun picking and choosing the advertisements they take in, now is the time to consider branded sponsorship.
What are some branded sponsorship opportunities?
Facility naming rights have expanded from a small, niche vertical of the advertising industry to an extremely valuable marketing tool for companies of almost any size across the country.
Imagine seeing your logo gracing the entrance of a hometown arena or atop a scoreboard where every one in that arena will be focusing their attention. Billboards no longer offer the advertising return on investment you may have been used to in the past; however, high school sports arenas offer the opportunity for advertisers like you to put your brand’s name in front of a captive audience.
In recent years, the opportunities for brands to advertise within schools and on school property have grown substantially and offered an alternative to dying print advertisement. Whether your target audience is millennials , stay at home moms or entire families, schools and their facilities are the perfect place for your advertising to not only be seen, but also noticed by your target audience.
Sport arena options for advertisers include:
• Media and print visibility
• Press box naming rights
• Main gate and ticket office naming rights
• Concession stand sponsorship
• Scoreboard sponsorship
• Field signage and logo
• Premier home seating sponsorship
• And much more!
Branded Sponsorships are Not Limited to Arenas and Stadiums.
Several other areas available for advertising can help your company create sustainable opportunities for engagement with young consumers, as well as a non-traditional revenue stream. School entryways, cafeteria and hallway walls, even locker wraps and school digital e-newsletters offer alternative places for brands to advertise to consumers with school age families. These advertising options engage consumers of all ages and offer a scalable opportunity to grow, especially in the millennial market—one of the most lucrative generations thus far.
Why take a chance on traditional print advertisements? Branded school sponsorship provides your company the platform for consistent messaging targeted to your audience—whether it be by age, location, venue or channel. With so few advertising options left where consumers of all ages will see your logo day in and day out, school sponsorship boosts your advertising impact and delivers results.
Join us next time as we discuss target audiences available to brands within schools and accompanying school venues. To learn more about sponsorship opportunities in your area, contact us today.

Why School Funding?

“Our budget was cut again!  I’d love to buy new computers for all of my students, but we don’t have any money. “I must have heard that exact same thing said to me from every school superintendent that I met with over the years in my role as a senior marketing and sales executive in the education technology industry.   For an educator to know that they can’t provide the necessary resources to improve the mandated educational outcomes of their students is the hardest thing that they have to deal with.  It is unconscionable to me that educators who got into teaching to impact student learning spend most of their time and efforts either trying to pass tax levies, or lamenting what resources to cut when they inevitably fail.

For more than thirty years I worked in corporate America for some of the largest computer companies in the industry.  Focusing on the education vertical, I spent day after day working in partnership with school districts to help implement technology learning initiatives.   I have a tremendous passion and respect for the educators who dedicate their lives to helping children achieve.   It’s heartbreaking to me that instead of focusing on educational outcomes, educators instead spend most of their time in budget crisis mode.  Schools are put in an incredibly tough position as government requirements such as “No Child Left Behind” are mandated and funding is cut.   The burden of school funding falls primarily on the local community.   When tax levies or bonds fail, which the majority do, schools are forced to cut teachers, programs, busing, and extracurricular activities.   Students suffer, and that isn’t OK with me !!!

After a whole lot of soul searching I decided that I needed to do something in my life and my career that had a direct social impact.   I know that as a parent I don’t want my three children going to a school without all of the necessary resources they need to succeed.  And as someone who has worked intimately with school districts for many years I wanted to find a way to help positively solve the funding crisis that every school faces.

Therefore, I decided to launch Hunter Education Capital.  Our mission is to connect schools and corporations to form mutually beneficial revenue producing partnerships.   I am able to leverage my thirty years of marketing experience, (having partnered directly with some of the largest Fortune 500 companies in the world), and be able to deliver results to grateful school districts as we form corporate educational partnerships and open up additional and significant streams of revenue.  I sincerely believe that Hunter Education Capital has become the premiere agent for K12 alternative funding.  Each and every day I wake up now, I feel incredibly fortunate and blessed.   As I work with school districts to negotiate deals that bring maximum revenue for the naming rights to their athletic stadiums or gymnasiums, funding to support their STEM school, or sponsorship dollars so that they can afford to not have to cut busing, teachers, or other critical services I am able to feel such a passion and satisfaction for the good that I am helping to bring to that community.    Schools are realizing that they are able to leverage the assets that they already have by branding the district in education appropriate ways that they never thought possible.   Hunter Education Capital is able to help districts maximize those efforts without the district needing to dedicate additional personnel or time.  When schools no longer have to choose a lower quality of education by having less teachers and resources for their students, then my mission will have been a success!