The funding crisis that is impacting K12 School Districts across the country is unprecedented and is causing financial upheaval in communities nationwide. Schools are thinking outside the box and modeling new revenue streams after what professional and collegiate sports have been doing for years – monetizing their districts assets. Specifically football stadiums, gymnasiums and performing arts centers are being partnered with corporate marketers to create unique and high impact branding opportunities that create tremendous visibility and social goodwill for the corporation and levels of funding for the district.
Marketers have identified the branding opportunity and have struck significant deals with districts. Businesses have invested more than $1 million dollars each to put their brand identity on three football stadiums in Midland, Forney and Tyler, Texas. Worschester Public Schools in Massachusetts has renamed their stadium Commerce Bank Field after Massachusetts Commerce Bank paid $1.5 million dollars in naming rights. In Gloucester, Massachusetts sports marketer New Balance paid $500,00 to sponsor the track and field at that district. And in Springboro, Ohio the naming rights to the football stadium were sold to Miami Valley Hospital Systems for $1.9 million dollars changing the name to Care Flight Field.
Hunter Education Capital has been recognized as one of the nations premier sports marketing companies, with a focus on high school districts and athletics. We facilitate and manage every component of the naming rights process including asset valuation and branding, venue analysis, media partnerships, licensing and merchandising.
Brands are effectively reaching consumers in the key demographic of families with children by creating socially relevant and engaging experiences by connecting to them in their community. By focusing on a select number of partners, each of which receives an affiliation with key assets Hunter Education Capital maximizes each potential opportunity for both the school as well as the brand partner. By creating key relationships with those companies and creating a value proposition is key to the value add of we are looking to do.